Blog

  • 05/12/2014

    Stendahls wins back colour brand DEMIDEKK

    It is now clear that classic and high-tech colour brand DEMIDEKK from Jotun have chosen Stendahls as their new communication partner.

    This mission means a strategic overall brand and concept work for the Swedish market. ”We’re very happy that Jotun is back at Stendahls. Now we have a chance to create a concept that we can work with long-term”, says Andreas Gunberg, strategic project manager at Stendahls.

    The classic, high-tech colour brand DEMIDEKK from Jotun has been on the market since 1972. It is based on a unique AMA technology that provides superior color stability and long maintenance intervals.  Now, DEMIDEKK and Jotun Sverige AB want to strenghten their position on the Swedish market. For this mission, they’ve chosen Stendahls as the new overall agency.

    "Competition is fierce in this product segment and the different arguments are becoming more and more alike. We will design an experience concept, to demonstrate the value that will distinguish itself greatly to how its competitors communicate on the market. By working independent from channels, value building and adding digital technology, both virtually and physically, we want to work to produce a total brand experience. We will reveal more information in the future.”, says Andreas Gundberg at Stendahls.

    The first campaign for DEMIDEKK will be launched during spring of 2015.
    ”We look forward to further strenghten DEMIDEKK as a brand together with Stendahls” says Helena Wassenius, Marketing Manager, Jotun Sverige AB

    Work group Stendahls

    Andreas Gunberg, Account Manager and Strategic Project Manager
    Ann-Sophie Claesson, Project Manager
    Ylva Nestmark, Creative Director
    Oscar Plasidius, Art Director
    Maja Kipatsi Danell, Copywriter
    Annie Gustavsson, PR

  • 21/11/2014

    Gold Winners ”Best Mass Media Campaign” Spinn Awards 2014

    Proud Gold winner in the "”Best Mass Media Campaign” with the campaign ”It's the voice that counts” for Gothenburg Lucia in 2013 in the prestigious PR contest Spinn Awards 2014.

    Jury statement 

    This year's mass media campaign succeeds to radically alter the conditions and move the focus from traditional visually deeper audio quality. Never mind the surface, it's the voice that counts.

    Read article 
    Read more about the campaign

  • 19/11/2014

    Collectively creating our shared vision

    100 people, thousands of post-it's and a film studio

     Stendahls is an agency in constant transformation. Since our start in 1954, we have used our curiosity as the driving force in an ever changing society and technology landscape, from the desktop publishing revolution in the 1980’s, the internet age, the mobile revolution and the digitalization of business, constantly transforming the way we create effective marketing.

    When we in October 2014 looked ahead to Stendahls' next 60 years, we did it by collectively creating our shared vision. During two active days, all 100 people of Stendahls created a shared vision that will guide our strategy and inspire innovation at every level.

    Rather than a destination, our shared vision is an ongoing conversation throughout Stendahls around vision, purpose, values and how we make a difference in the world around us.

    The result:

    Foto: Daniel K Johansson och Jens Lorensson

  • 14/11/2014

    Nominated in PR contest SPINN

    A chance of winning in three categories

    SPINN is the competition that awards Sweden’s best market PR. Market PR is any communication in non-bought channels that builds trust, changes behavior, builds brands and drives sales.

    We can now proudly announce that Stendahls, together with Perspective, have been nominated in SPINN 2014 for our campaign for Gothenburg’s Lucia: ”It’s the voice that counts”. The campaign has been nominated in three categories: ”This year’s digital campaign”, ”This year’s mass media campaign” and ”This year’s non-profit". On the 20th of November, SPINN 2014 will be decided.

    Read more here

  • 26/09/2014

    At Webbdagarna, Stendahls talked about iBeacons

    How to create stronger experiences using iBeacons and mobile apps? That was topic when our Creative Director Christer Hedberg spoke at this year's Webbdagarna (The Web Days) conference in Gothenburg.

    In the presentation (in Swedish), Christer talks about the iBeacon technology and shows examples of how Stendahls works with iBeacons to create solutions that are both engaging and relevant for the users.

    Contact Christer if you want to know more about iBeacons

  • 24/09/2014

    New Mission: Volvo Ocean Race Gothenburg 2015

    Volvo Ocean Race is the leading ocean race around the world, and one of the world's most acclaimed sport events. For the finish in Gothenburg in 2015, Stendahls has been chosen as the overall communication agency.

    During June 2015, the major race Volvo Ocean Race finishes in Gothenburg harbour. The event at the finish is more than a finish line. It's a week filled with all kind of activities, sailing competitions in the middle of the city, and most of all: a festival with visitors from around the world.

    The mission that Stendahls has been chosen for, as the overall communication agency, comprises of developing a communication concept, campaign strategy, graphic design, as well as a new website for the event. 

     – Volvo Ocean Race is a world event - where sailers and visitors are welcomed to our city and consolidates Gothenburg as one of Northern Europe's leading event cities. As the main agency for Göteborg & Co, and agency for both Volvo Cars and AB Volvo, this mission fits us perfectly. We have a unique ability to sync this project by developing and marketing both the event and Gothenburg as a world city. We will make the finish something real extra! says Peter Ohlsson, Key Account Manager at Stendahls.

    Göteborg & Co, who develop and market the destination Gothenburg, is the responsible organizer for the race finish in 2015.

  • 23/09/2014

    Sharing is caring. Why we love collaborating with students.

    We believe in the power of sharing and that the ones that share will recieve more in return. That's why we collaborate with students from a broad range of schools. We talk about what we know and believe in, and the students give us instant insights on what triggers them as the creatives of tomorrow.

    Our latest student collaboration was when Christer Hedberg did a two-day workshop on creativity and team work together with the brand new event students at YH Göteborg in Gothenburg.

  • 01/09/2014

    Our five nominations for the Swedish Design Awards

    In this year’s round of the Swedish Design Awards (Svenska Designpriset), it’s clear that we’ve received a total of five nominations in this great design competition. These nominations show how our focus on great design is visible in every type of project that we work with at the agency.

    Our nominated contributions are:

    GOTHENBURG’S LUCIA 2013

    Det är rösten som räknas /It’s the voice that counts.
    Category: Device – Smartphone

    Volvo Trucks

    The Volvo Trucks Brand Book
    Category: Information - Print

    Blomsterlandet

    Blomsterlandet iPad Magazine
    Category: Editorial - Magazine - Digital

    Husqvarna

    The Power Cut User Guide
    Category: Device – Tablet

    Volvo Cars

    Volvo Genuine Wipers
    Category: Film

    The winners of each category will be presented at the Modern Museum, on the second of October. Until then, starting on September 8th, the public will have the chance to vote at designpriset.se.

    In 2013, we took home second place for the digital customer magazine My Volvo Magazine, and a nomination for the editorial customer magazine Create Action for Pelly Store Decorations. Of course, this time we’re hoping for gold!

Pages