It is now clear that classic and high-tech colour brand DEMIDEKK from Jotun have chosen Stendahls as their new communication partner.
This mission means a strategic overall brand and concept work for the Swedish market. ”We’re very happy that Jotun is back at Stendahls. Now we have a chance to create a concept that we can work with long-term”, says Andreas Gunberg, strategic project manager at Stendahls.
The classic, high-tech colour brand DEMIDEKK from Jotun has been on the market since 1972. It is based on a unique AMA technology that provides superior color stability and long maintenance intervals. Now, DEMIDEKK and Jotun Sverige AB want to strenghten their position on the Swedish market. For this mission, they’ve chosen Stendahls as the new overall agency.
"Competition is fierce in this product segment and the different arguments are becoming more and more alike. We will design an experience concept, to demonstrate the value that will distinguish itself greatly to how its competitors communicate on the market. By working independent from channels, value building and adding digital technology, both virtually and physically, we want to work to produce a total brand experience. We will reveal more information in the future.”, says Andreas Gundberg at Stendahls.
The first campaign for DEMIDEKK will be launched during spring of 2015.
”We look forward to further strenghten DEMIDEKK as a brand together with Stendahls” says Helena Wassenius, Marketing Manager, Jotun Sverige AB
Work group Stendahls
Andreas Gunberg, Account Manager and Strategic Project Manager
Ann-Sophie Claesson, Project Manager
Ylva Nestmark, Creative Director
Oscar Plasidius, Art Director
Maja Kipatsi Danell, Copywriter
Annie Gustavsson, PR