Aptit.se is a Swedish company that delivers fresh, helthy lunches from the nicest restaurants in town to the customers doors in 60 minutes. The idea is to make everyday little easier by delivering delicious lunches, whenever and wherever.
Our challange was to reach a bigger customer base within new companies in order to get more restaurants to sign up as Aptit.se partners.
Our strategy was to create awareness by letting people get a taste of the product, literally.
So we created Sweden’s first social food truck and went on tour!
We invited 100 selected companys and during two weeks we delivered lunch from six different city restaurants to six different pop up locations around the city. We communicated the tour stops on Instagram and by paying with a social share (on Instagram, Facebook or Twitter) people got a free lunch in exchange.
The result was amazing. In six hours we increased the Aptit.se brand awareness by 800%. The campaign reach was 152197 in 14 days. The companies who signed up for the service increased by 350% in two weeks. We also spread lots of happiness, something that people gladly shared with their friends.
And most importantly; we allowed our potential customers to experience the real value of our service: an easier life and more time to do something meaningful during their lunch break.