Volvo Ocean Race is the leading ocean race around the world, and one of the world's most acclaimed sport events. For the finish in Gothenburg in 2015, Stendahls has been chosen as the overall communication agency.
During June 2015, the major race Volvo Ocean Race finishes in Gothenburg harbour. The event at the finish is more than a finish line. It's a week filled with all kind of activities, sailing competitions in the middle of the city, and most of all: a festival with visitors from around the world.
The mission that Stendahls has been chosen for, as the overall communication agency, comprises of developing a communication concept, campaign strategy, graphic design, as well as a new website for the event.
– Volvo Ocean Race is a world event - where sailers and visitors are welcomed to our city and consolidates Gothenburg as one of Northern Europe's leading event cities. As the main agency for Göteborg & Co, and agency for both Volvo Cars and AB Volvo, this mission fits us perfectly. We have a unique ability to sync this project by developing and marketing both the event and Gothenburg as a world city. We will make the finish something real extra! says Peter Ohlsson, Key Account Manager at Stendahls.
Göteborg & Co, who develop and market the destination Gothenburg, is the responsible organizer for the race finish in 2015.