15/05/2012

Storytelling

Everyone likes a good story. But what's the best way to keep it? How do you transform a story into corporate and thereby creating business benefits and strenghten relationships?

About 70 people from different industries gathered at our office last night. With wide eyes with listened as Matts Heijbel told us about the companies of today that are the folklore of tomorrow, that people always are in the centre, the importance of listening first, about an accident-ridden kid who learnt how to tie shoes again using liquorice, and much more. The audience was spell-bound during the hour that Mats stood around the camp fire telling his stories.

Thanks, Matts, for making us inspired, touched and for teaching us to listen to all the stories that can be found around us. From storytelling to storylistening.