Friluftsfrämjandet is an organisation with a clear focus: to get us all to become more active, and together with other people experience the good things about nature.
With this wonderful vision, we will with creativity, technology and strategy take on the strong brand that is Friluftsfrämjandet and capture their offers where there's great potential.
During the upcoming spring, we will create a brand strategy with Friluftsfrämjandet, and a new communication platform with short-term and long-term goals. This includes both internal and external communication.
– We have selected Stendahls as our agency partner since they have both high and wide competence that matches our needs in brand development, communication and digital/social media. The people at Stendahls also have a large commitment to our organisation and its future development and potential, says Anna Rindefjell, head of marketing at Friluftsfrämjandet's national organization.