Husqvarna - New International website
New website guides customers easily and efficiently
Husqvarna Construction Products are world leading in machines and diamond tools for the construction and masonry industry. At the end of 2009, the work for creating the next generation global website, and professional knowledge database was started for Husqvarna Construction Products. The main goal is to help customers to easily and efficiently find the right machine, diamond tool, implements, service and retailers, and also to communicate the full potential of the product range.
Optimization for high performance, the adaption of search engines and also adapting to the needs of the local market was some of the demands.
The international version was launched in January of 2011, and contains among the following functionalities:
- Interactive tool guide and filters to find the right diamond tools
- User guides – interactive presentations and ”how to” information
- Product catalogue with related products, tools and support
- System and solution recommendations
- A Map based locator – find the right Husqvarna representative
- New communication channels for increased and efficient contact with customers.
The website is built with Husqvarna’s own CMS solution. During the spring of 2011, it was launched on around 30 markets.