• 14/11/2017

    From linear to circular: six questions for Stendahls’ sustainability expert

    Meet Carina Sundqvist, copywriter and our resident expert on sustainability and circular economy. Topics embraced by a number of companies as more countries move towards a green, circular and resource efficient economy that uses renewable energy instead of fossil fuels. "Everyone can participate in this giant project to get our resources to last longer, and together create sustainable societies for today and future generations."

    Seats are filled when Carina Sundqvist hosts her talks on sustainability and circular economy. Topics she's been passionate about since the 1990’s.

    How long have you worked with sustainability?
    – I’ve worked with sustainability in different ways since I was 16. This was in the 1990s, and we started to understand that something was not right. The environmental movement has always been active when it comes to sustainability, but with the business sector it’s been a slower progress. But I think that since 2015, it has really taken off. More people want to contribute as they start to understand that we’re putting ourselves in a serious situation if we don’t act forcefully.

    Circular economy is on everyone's lips. But what is it, really?
    – It’s an idea, a mind-set. The point is to find a better, more efficient way of taking care of our resources. How do you gain back the raw materials to use again? There’s also money to be made, because circular economy is a way of taking care of resources within economy.

    Why is it important?
    – Because it fills a gap. Many want to help society move towards sustainability, and this is a reasonable solution. And I think that the business sector wants to take responsibility, but they simply don’t know how. This is a solution that works perfectly for them. And the EU has big investments which allocates funds to help companies start working circular. Especially the textile business has jumped at this, since it requires so much water to produce cotton.

    So, what is the biggest challenge when it comes to working with sustainability and circular economy?
    – Time, and that society needs to work faster. We currently exceed four of the nine planetary boundaries, and we need to stay within those if we want to secure your planet’s future. We need to work together globally and show how we can create a positive, safe and sustainable social development. The business sector can really lead the way, and I see that they definitely want to. Companies who are transparent, honest and actively work with sustainability will be the winners of the future.

    What reactions do you get when you’re out speaking about sustainability?
    – That many companies really understand that working with these issues is a competitive advantage. They want to know more and to be inspired. But unfortunately, not everyone’s there yet. And they are at risk of falling behind as we move towards a green, circular and resource-efficient economy that uses renewable energy instead of fossil fuels.

    So how can companies work with sustainability?
    – Everyone can participate in this giant sustainability project to get our resources to last longer and together create better societies for today and for future generations. To show that your company is actively working for sustainability strengthens your brand and generates new business.

    Want to start working with sustainability and circular economy? Here are Carina’s tips:
    - Move from linear to circular
    - Design products that last, can be repaired and in the end recycled
    - Sell services instead of products
    - View your customers and clients as users instead of one-time buyers
    - Sell a function instead of a gadget. For example, Phillips sell light subscriptions instead of lamps.

    Further reading
    - Cradlenet. A multisector network that works to support circular economy in Sweden.
    - Circular economy on Wikipedia
    - Finnish Sitra
    - Re-thinking Progress: The Circular Economy
    - Ellen MacArthur - Learning & The Circular Economy

    Why we work with sustainability
    Stendahls is place where good things happen. Our DNA is found in both the digital and creative world. We work together with brands to create cultural context, give value to people, and develop a total brand experience. And sustainability is an obvious part of this.

    To strengthen Stendahls competence in sustainability and circular economy, Carina has held talks on the subject for Stendahls’ employees.

    Are you and your comapny interested in learning more about sustainability and circular economy? Contact Carina at

  • 09/10/2017

    Stendahls Office Session: Hvilakvartetten

    Stendahls Office Session is a series of concerts in the middle of the day, in the middle of the office.

    First up were Hvilakvartetten from the Gothenburg Symphony, performing pieces like La Cumparsita by G Rodríguez.

  • 09/10/2017

    Stena Recycling named most sustainable waste management company

    The study Sustainable Brand Index Business to Business has named Stena Recycling Sweden’s most sustainable waste management company. This recognition shows that Stena Recycling’s organisation are working with the right things, and that their communication has managed to convey this.

    Stena Recycling ranks as number 1 in the category for waste management companies and as number 11 in the full ranking for 2017.

    Stendahls have consistently worked with Stena Recycling’s communication, and the positioning work devised together with the client a couple of years ago landed in the promise: Together we make a difference through sustainable business. And being recognised for that was our goal.

    Sustainable Brand Index is the biggest sustainability study in the Nordic countries. 2017 was the first year since the first study in 2011 that it’s not only been conducted among consumers, but also decision makers. 

  • 02/10/2017

    Six questions for Niklas Borg, Rollout Manager and organizer of The Distinguished Gentleman’s Ride Gothenburg

    Classic motorbikes and clothing to match are on the agenda when The Distinguished Gentleman’s Ride take to the streets. A global event that focuses on raising money for cancer research and men’s mental health.

    Photo by Géza Ribberström Palyi

    The Distinguished Gentleman’s Ride, shortened DGR, is a pretty new initiative but which has grown rapidly since the start. Today you’ll find DGR in over 600 cities across over 90 countries. After two months of fundraising, it’s time for le grand finale, where participants put on their best clothing, meet and drive around each chapter’s respective cities on classic and vintage motorbikes. In Gothenburg, it took place on September 24. Organiser was Niklas Borg, who works as Rollout Manager at Stendahls, and throughout the years, the Gothenburg chapter has raised approximately 500 000 SEK.

    Tell us about The Distinguished Gentleman’s Ride
    - It was founded in 2012 by Australian Mark Hawwa who came across a photo of Mad Men character Don Draper, dressed in a 1960’s suit and sitting across a classic motorbike. This inspired Mark to start a charity ride on motorbikes connected to this unique style, to raise money and tear down the, often negative, biker stereotype.
    It soon became clear that DGR would become an international success with 2500 participants in 64 cities the first year. Fast-forward to 2017 and DGR has raised close to $13 000 000 for projects that work with men’s health and prostate cancer research.

    When was the first DGR in Sweden?
    - Stockholm was the first European city to 2012 hold a DGR in a smaller scale.

    And how did you get involved?
    - I read about the initiative in 2012 and thought about putting on a suit and riding into town for a cup of coffee, but due to rain it didn’t happen. And in 2013 I looked up DGR again and saw that it had become an annual thing, and that Gothenburg didn’t have an organiser. I asked to organise the event myself. The reason was completely selfish: I didn’t know anyone who rode a motorcycle and wanted to find like-minded people who liked the same motorbikes - vintage, classic, preferably self-built. The charity thing tagged along and today it’s a natural thing to get involved in. And it becomes so much easier when you can combine it with an interest you share with others.

    The fundraising part of The Distinguished Gentleman’s Ride takes place on registered participants’ sponsor pages. Friends, family and colleagues can also donate money in a participant’s name. Since 2016, all means go to the Movember foundation.

    As a local business, you can sponsor DGR with a $200 or $500 gift, and then you get your logo and link to your website on the local DGR webpage. Companies can also contribute with other things, for example printing material, and get the same exposure.

    Why is The Distinguished Gentleman an important initiative?
    - Prostate cancer is the second deadliest cancer form for men, just beaten by malignant melanoma. You don’t get called in for a screening, you yourself need to take the initiative to get tested. Unfortunately, it’s a sly disease, because you can go for years without symptoms but still have cancerous processes. A simple blood test, a PSA test, can show if you need a more thorough screening. So in addition to raising money, we’re trying to get men over the age of 45 to go and get tested.

    Two years ago, one DGR organizer in the US tragically chose to end his own life. As a direct result of this, DGR together with the Movember foundation are now working with different project dedicated to getting men to confide in each other when you’re not feeling well mentally, instead of carrying it around on your own. A friend or a family member that you can confide in can make all the difference, so as a man you need to get pass the stigma that men don’t talk about their feelings.

    It’s called The Distinguished Gentleman. Can women also participate?
    - Absolutely! That’s something we really try to bring forward. We really want to see more women who share the passion for these kinds of motorbikes.

    What’s next for DGR Gothenburg?
    - Well, we have our grand finale in September, but you can still donate money until October 8. The global goal this year is $5 000 000, and so far, just about $4 500 000 has been raised.

    >> Visit the DGR Gothenburg page

    Photos: Daniel Ek

  • 19/09/2017

    Are you our new project manager?

    We’re now looking for an operative project manager who’s used to working with both traditional and digital campaign-driven solutions.

    You enjoy working as part of a team and have an eye for details and structure. Working with a defined communications plan and implementing tactical responsibility, you’ll have direct contact with clients in production-related assignments.

    We’re looking for someone who likes working at a fast pace in an industry that’s changing, and at an agency with a strong creative growth. Humble, high ambition and transparency are keywords for us.

    Sounds like the job for you? Get in touch at

  • 15/09/2017

    Stendahls STHLM

    We’ve experienced an extremely good development during the past five years, where our focus on insights, creative strategic thinking and innovative digital technology has led to major changes together with our clients.

    Our strategy to create a full-service communications agency working with strategy, creativity, technology and PR has resulted in that we are now 130 people at our office in Gothenburg.

    During the past years, we’ve received ongoing requests from companies based in Stockholm, but we’ve felt that we need to be on site to be able to work closely and long-term together with clients, just like we do in Gothenburg. We’re now creating that opportunity by moving into facilities at Skeppsbron 28 in Stockholm.

    We're already in dialogue with a number of clients who share our vision of how we can drive the digital transformation together, create new services and deliver more value by challenging given business-models and how to communicate and position brands.

    As we establish ourselves in Stockholm, we’re also recruiting ten experts in areas such as strategy, PR/SoMe and digital service design.

    Contact Peter Johansson for more info. 
    +46 (0)708 24 15 32

  • 14/09/2017

    We're looking for a new CFO

    But let’s start at the beginning. Stendahls create things, mostly digital things. That includes brands, strategies and digital services and creative marketing and you know, things. 

    We always challenge the given and make a difference. In a constantly changing world, we question and consider everything. We are insightful about the present and explorers of the future. We place organizations in a bigger context to give them the power they need to make a real difference. Together, we realize creative ideas that make people’s lives a little happier, simpler and more beautiful.

    We are very proud of our clients and the work we have done together. You can learn more on our site.

    We started about 63 years ago and we’ve grown from 1 to 125 people over that time. We have offices in central Gothenburg and we are just now opening our Stockholm office.
    We’re independently owned and answer only to ourselves and our clients and like it like that.

    So, that’s pretty much us.

    Now, what we need is someone to come in and take a seat in the management team and help us run our finances. Currently this is being done by a smashing gentleman, who is looking to retire, so we would like you to come in and carry the torch onwards and upwards.
    You are someone who knows all there is to know about numbers, you understand taxes, you know how to budget and structure cash flow, you have experience of analyzing, measure, follow up and drive change, you are comfortable with all this stuff and more. It would be great if you had some creative agency or consultancy experience, but that’s not a definite requirement. 
    You are also nice, you are open minded, you are friendly and approachable and good to work with. You understand that in a small company, people wear different hats and sometimes things just need to be done and you are happy to pitch in even though it wouldn’t be in your job description if we had one. You are quick to adapt, quick to learn and can think on your feet. 

    If it sounds interesting and you feel up for the challenge, why don’t you send you application to or call her if you have questions? She’s nice, friendly and approachable too.
    +46 (0)761 - 764 899


  • 31/08/2017

    Four nominations!

    We are very pleased to announce that we've received four nominations in the prestigious design competition Swedish Design Awards (Svenska Design Priset). 

    We've been nominated for our work with Wood Monki, Volvo and Volvo Trucks, in the following categories:

    Volvo (for My Volvo Magazine)
    Redaktionellt  - Digitalt  (Editorial - Digital)
    Redaktionellt  - Kundtidning, Print (Editorial - Customer Magazine, Print)

    Volvo Trucks
    Bildkommunikation - Foto (Visual communication - Photo)

    Wood Monki
    Identitet - Förpackning (Identity - Packaging) 


    Vote here!

  • 24/08/2017

    Hey PR & Social Media star!

    We’re looking for a talented co-worker with PR and social media focus. You’re a creative and driven project manager, preferably with international experience, and will be in charge of many of our clients’ PR work. You’re used to working both independently and in teams within market PR.

    The position includes both independent work and team work with other colleagues and external collaborators, planning, developing and executing different kinds of PR, press activities and marketing events. These are often integrated with campaigns but can also be independent and cover many different kinds of work, for example collaborating with influencers, bloggers, journalists, ambassadors etc. You’ll also help out with monitoring and project managing communication activities.

    Get in touch at or spread the word to your friends!

  • 11/07/2017

    De nya framtidssäkrarna i Almedalen

    Nyligen hemkommen efter ett par dagar i Almedalen. Det som tidigare varit politikernas vecka har nu likväl blivit näringslivets och folkets vecka. Alla som bryr sig om utvecklingen i samhället dyker upp (och de som älskar att dricka rosé och mingla också för den delen). Jag medverkade i KOMMs seminarie och panelsamtal för att prata om just detta - hur varumärken kan få en relevant och viktig roll i folks liv och fungera som samhällskraft.

    Skrivet av Ylva Nestmark, Creative Director // Strategisk PR, Stendahls

    Det handlar inte längre bara om att bli störst eller sälja flest produkter. Tesla värderas högre än Ford trots att de säljer hundra gånger färre bilar. Detta tack vare den innovativa plattformen och den starka transformationskraften man sitter på. Tesla har ett högre syfte att göra skillnad och utveckla framtiden - något som 75% av millennials förväntar sig av varumärken idag. Företag med ett högre syfte utvecklas 30% snabbare än andra. Man pratar om Key Performance Indicators för att mäta vilken effekt våra marknadsföringsaktiviteter har. Men kanske är det dags att införa Key Purpose Indikators och även mäta vilken samhällsförändring man lyckas uppnå? Hur stor påverkan man har på människors liv, på samhällsutvecklingen och på planeten. Att tvålföretaget inte bara mäter hur många tvålar man sålde och vad man tjänade på det, men även hur många människor som inte dog av hygienrelaterade sjukdomar tack vare försäljningen. Då kommer både företag och byråer se bortom försäljning och inse affärsvärdet i att göra det. Patagonia uppmanar ju till en begränsad konsumtion, går ut med budskapet "don’t buy this jacket", och skänkte 100% av intäkterna från Black Friday till miljöorganisationer. Trots det så växer man och tjänar pengar på mer än bara nya prylar - på hållbara processer, worn wear, repairs, smarta tjänster osv.

    Kanske är det vi byråer som ska införa nya metrics, så vi konkurrerar i mer än kreativ kommunikation men även kreativitet för samhällsnytta? Vi jobbar ju numera med att driva förändring och ge varumärken en relevant och viktig plats i samhällsdebatten. Med att strategiskt se över helheten - det högre syftet, produkten, tjänsterna, processen, organisationen, konsumtionsbeteenden och varumärkesupplevelsen - där kommunikationen blir sekundär, som en effekt av resten. Hållbar innovation ersätter reklamen - att ta fram nya produkter och tjänster som stärker ett hållbart samhälle. Vi skapar funktioner som motverkar näthat och appar som möjliggör delning och smartare nyttjande av resurser. Från marknadsföring till affärsutveckling. Vilket privilegie vi byråer sitter på egentligen, som får driva transformationen. Jag deltog i Sustainable Brands Summit i Madrid i våras och lyssnade på panelsamtal med Unilever. Hur jobbet inte tar slut när produkten sålts, men hur man även påverkar konsumtionsbeteenden. De hade exempelvis innoverat ett schampo som tar halva tiden att skölja ur, så folk använder mindre vatten - och därmed levererar på ett av FNs 17 mål för hållbar utveckling. Långsiktig payback på en sådan innovation säger vissa. Smart säger jag. Fler företag, styrelser och marknadsavdelningar borde tänka bortom kampanj och kortsiktiga säljmål, och jobba mer långsiktigt. Kanske är det inte förrän vi hittar nya sätt att kvantifiera och mäta affärsvärde, som vi verkligen kommer förändra våra processer, metoder och affärsidéer.

    Men. Det låter ju lite Kumbaya kan jag erkänna. För i verkligheten är det såklart inte helt enkelt. Stora etablerade företag har en större utmaning att synkronisera sin gamla affärsvision med sitt nya hållbara högre syfte. Kortsiktiga försäljningsmål drar åt ena hållet och hållbarhetsplanen åt ett annat. Företaget blir som ett två-hövdat monster som springer åt olika håll. Hur kan exempelvis ett företag som Gina Tricot spela hållbarhetskortet, när affärsidén bygger på trendstyrd snabbrörlig konsumtion och kvantitet över kvalitet? Det är riskfyllt att snacka om hållbar textil, när man i själva verket inte jobbar hållbart på alla plan utan har en produktionsprocess som bryter mot de mänskliga rättigheterna. Och kan SJ verkligen kommunicera mångfald i sina filmer, när de fortfarande inte internt gjort förändringarna som bevisar det. Här måste vi byråer ta ett större ansvar, och säkra det strategiska grundarbetet. Till skillnad från etablerade företag är det lättare för små start-ups att gå in och ifrågasätta befintliga arbetssätt och modeller, transformera en bransch från grunden och skapa hållbara förutsättningar rakt igenom. Modebranschen har nu fått uppstickare som exempelvis Atacac, som digitaliserar mode. De möjliggör beställning online visualiserat på en sin egna virtuella avatar, och produktion sker on demand - för att undvika stora lager och onödig transport och svinn. Transformation av hur vi konsumerar och producerar mode, från grunden. Medan de stora företagen som H&M jobbar med inkrementell förändring, och går ihop för för att gemensamt skapa en cirkulär modeindustri. "Inom hållbarhet har vi inga konkurrenter," enligt H&M, som samarbetar med flera aktörer i branschen, bl.a. Zara och Stella McCartney. Tänk om fler företag kunde tänka så - och dessutom öppna upp sina API'er och dela med sig av sina innovationer. Volvo gick i bräschen 1962 med att ge öppen tillgång till sitt trepunktsbälte - numera världens säkerhetsbälte - och 2016 öppnar Ålandsbanken ett hållbarhetsindex som om låter användarna se hur mycket koldioxidutsläpp deras inköp ger upphov till. Det ekonomiska systemet blir kompletterat med en helt ny valuta, och man släpper data som alla världens banker får nyttja. På riktigt, jag älskar det. Öppenheten. Och kraften i samarbetet över gränser för gemensamma mål. 

    Gustav Fridolin kritiserade veckans politikertal med att "knappt en minut har ägnats åt klimatet." Underligt tänkte jag, då det fanns 318 event i Almedalen på temat hållbarhet. Men kanske är det just så, att varumärkena har tagit över rollen som framtidssäkrare? Jag går på en föreläsning om hållbar stadsutveckling men inser att det är ett elbolag som berättar om sitt innovationsprojekt för smartare elkonsumtion. Är varumärkena de nya politikerna? Och Almedalen en arena för samhällsutveckling, inte bara politik? En plats för idéutbyte - för alla? Kanske är det då dags att digitalisera och demokratisera Almedalen? Skapa en öppen plattform, en samhällsarena, för även allmänheten och näringslivet. Ett co-kreativt forum för diskussion och delande av innehåll, där vi tillsammans löser samhällets utmaningar. Och på så sätt tillgängliggör politiken för fler, inte bara den lilla ankdamm som glider runt i Visby en vecka i Juli. 

    Som Obama sa; We all share the same proud title, the most important office in democracy - Citizen. Det är ju trots allt i slutändan inte bara politikerna som skapar förändringen och säkrar vår framtid, utan världens medborgare, och de organisationer och varumärken de stöttar. 

    //av Ylva Nestmark, Creative Director // Strategisk PR, Stendahls