Blog

  • 22/02/2017

    ESS Group selects Stendahls

    Hotel and restaurant group ESS Group has chosen Stendahls for strategic digital PR and Influencer Marketing.

    ESS Group has created and today operates several unique and personal brands in the hotel and restaurant business, from Ystad in the south to Funäsdalen in the north. Every project is based on destination development and a strong commitment from owners, with a goal to create experiences beyond the ordinary.

    This collaboration with Stendahls includes continuous digital PR and influencer marketing for every brand within ESS Group. Focus will be on the spectacular hotel The Steam Hotel which opens in Västerås in August 2017.

    Have any questions on how we work with PR at Stendahls? Contact Annie Lundgren.

  • 22/02/2017

    We're looking for an Art Director

    With focus on international projects, we’re looking for an Art Director with at least four years experience of working with larger clients. Stendahls delivers internal and external campaigns, as well as activities and content across all channels – film, photo, PR driven activities, digital service innovation etc. As an Art Director and creative at Stendahls, we want you to be able to contribute in all these areas, for both B2B and B2C clients.

    You're welcome to apply by sending us your portfolio and CV to job@stendahls.se

  • 03/02/2017

    Updated wheel app for Volvo Cars

    Recently, the app Volvo Wheels received a major update. The app, created by Stendahls, has been re-designed and simplified.

    The Volvo Cars Wheel app lets you test Volvo’s wheels on different car models. By choosing a model, you’ll get a list of available wheels and can compare how these look on the car. The new version of the app contains both summer and winter wheels, new models and a design touch that matches Volvo’s brand.

    Volvo Wheels, designed in six different languages, is available for both iPad and iPhone. The app also allows you to share your choice of wheels on Facebook.

    » Download on AppStore

  • 31/01/2017

    Mikael Högberg – awarded Sitecore Technology MVP

    We’re very happy to announce that, for the fifth year running, our CTO Mikael Högberg has been named a Sitecore Technology MVP (Most Valuable Professional).

    Based on his involvement in the Sitecore community, both online and offline, Mikael has been awarded the Sitecore Most Valuable Professional Technologist Award. This award is handed out every year to a select group within the Sitecore community.

    Mikael has been a speaker at several Sitecore meetings, participated in workshops with Sitecore’s own developers and contributed with a lot of improvements to the product. He has worked with developing medium and large Internet applications. Today, he is primarily a developer in Microsoft.NET. His focus is on creating reliable, scalable, secure and high-performance web solutions.

    » Read press release from Sitecore

     

  • 16/12/2016

    Campaign for Länsförsäkringar: For everyone who will one day take over the world

    We are proud to launch “För alla” (“For everyone”), a campaign created by Stendahls for the well-known Swedish insurance company, Länsförsäkringar Göteborg och Bohuslän. The campaign highlights the work Länsförsäkringar Göteborg och Bohuslän and their partners do to help give all children the best opportunities in life.

    “Many young people are worried about the future. Together, we need to get them to believe in themselves and overcome their fears. We need to support those who are going to take over the world!”, says Helena Wallskog, head of marketing communication at Länsförsäkringar Göteborg och Bohuslän.

    Länsförsäkringar have been engaged in extensive sustainability work in the regions of Gothenburg and Bohuslän in the West of Sweden for a number of years. This work involves encouraging children from different age groups and different backgrounds to overcome their fears and boost their self-esteem.

    Together with Läxhjälpen (a non-profit organisation that helps young people who are having problems passing their exams), Bris (the children's rights organisation) and Friends (a charity dedicated to the prevention of bullying) and others, Länsförsäkringar Göteborg och Bohuslän is involved in several projects designed to help all children enjoy a better start in life. The goals of these projects include, ensuring young people get the support they need to get better grades, stopping bullying and exclusion and creating a safer everyday life for young children and teenagers – both at school and at home.

    “We recently conducted a nation-wide web survey which showed that as many as 35 % of children do not have anyone to support them in their school work. It also showed that almost a third don’t believe they can reach their dreams and become what they want. Those are terrifying numbers!”, says head of marketing communication at Länsförsäkringar Göteborg och Bohuslän, Helena Wallskog.

    The “För alla” campaign was launched in December 2016 and contains billboards, web, digital PR, TV and cinema.

    Länsförsäkringar Göteborg och Bohuslän have previously won awards for their work and have also been recognised for Fulfiltret – the world’s first app against cyber bullying, which they created together with Stendahls.

    » Visit the campaign site

     

  • 25/11/2016

    Film for Julstaden Göteborg

    Christmas is finally around the corner! Time to decorate, clean the house, shop for the perfect tree, wrap presents, make toffee, untangle the Christmas lights, break out the Christmas sweater and so on… Or you could just skip all that, travel to Gothenburg and take it easy instead.

    Most people can relate to feeling stressed around Christmas. And this insight is what became our film idea. The campaign is based on every “must”, and offers a calmer option during the Christmas season – Gothenburg.

    The film is part of the Christmas campaign we’ve produced together with Göteborg & Co and Liseberg.

  • 28/10/2016

    Film for Stadsbiblioteket Göteborg

    In spring 2016, Stendahls got the task of helping Stadsbiblioteket Gothenburg, one of the city’s public libraries, with letting parents know how important it is to read aloud to their children. The task included developing a communicative idea and script, and then produce a film.

    Research shows that it has a great effect on children’s vocabulary and ability to do well in school if a guardian reads aloud to them when they’re three to six years old. The effects are also clear many years later, for example how well they do in high school.

    The film is part of a larger effort called “Göteborg – staden där vi laser för våra barn” (Gothenburg – the city where we read to our kids), and refers to a socially sustainable and equal Gothenburg.

    In the film, we meet Amy, six years old. In a fun and playful way, she inspires parents with small children, ages three to six, to real aloud to their kids and focuses on why it’s important to read together.

  • 20/10/2016

    Stendahls in global launch of new car brand – agency for new LYNK & CO

    As strategic and creative global agency Stendahls is helping to launch the new car brand LYNK & CO. “There is nothing conventional about this car brand. Even the name, LYNK & CO, signals something else – a brand that is built on cooperation, connectivity and community. So you can say that the name LYNK & CO is the starting point for how we define and communicate this new, innovative brand and its unique offering. It’s going to be great to finally launch,” says Peter Johansson, Client Director at Stendahls.

    In spring 2016 Stendahls was chosen for the global launch of Geely-owned LYNK & CO, a new car brand that is being launched globally at the launch event in Berlin today. This new-thinking brand wants to reshape the entire automotive industry with a new business model and with cars and services created for the new, open and connected world we live in today. In close collaboration with the client, Stendahls developed the identity of the new brand within months, while at the same time building up a dedicated team of about twenty people at the agency.

    Stendahls took the lead in research, planning and strategy in close cooperation with the client’s team, led by Alain Visser and his vision of change, based on insights and experiences from the industry. The agency developed the brand identity, visual expression, direction for photo and film, and worked with the press- and launch events, digital services and concept development of the share-functionality, which is an important part of the PR message.

    “There’s a lot of room for change and conventions to challenge in the automotive industry. The world has evolved, but in many ways the industry has remained the same. Our challenge has been to find a way to not only bring a new product to the automotive world, but to create a challenger with the goal of turning the industry upside down. Questioning how we use cars and move in the cities, at a time of rapid urbanization. It requires a change not only in infrastructure and the products and services we create, but above all a change in people’s mindset – to influence people’s behavior and create an openness to, for example, sharing a car, just as we share experiences and apartments today. It is also part of the brand’s DNA to initiate new collaborations through CO:labs, which will be a part of the brand’s way of working. LYNK & CO’s open connectivity platform makes it possible to develop new digital services like we have done, for example, with the built-in share button that enables a more resource-smart way to own and use cars,” says Ylva Nestmark, Creative Director at Stendahls.

    LYNK & CO is focusing more on the overall experience and the society we live in, than just on the product itself. The offer is about a simpler and more limitless mobility, whether it is by car or something else ahead. Adapted for the sharing economy, where people expect access to everything at the touch of a button.

    The LYNK & CO share-button. Concept development Stendahls, film by Stendahls Film Studios.

    Brand film: Concept: Stendahls, production Adamsky and director Fredrik Etoall

    Stendahls has chosen to work with Mr Smith, Jung Relations, Adamsky and Revolve. Dentsu in Shanghai handles the communication in China.

    Contact
    Peter Johansson, Client Director & Partner, Stendahls
    +46 (0) 708 24 15 32

    Stendahls team
    Creative Director: Ylva Nestmark
    Creatives: Anna Feeney, Henrik Gustavsson, Staffan Danielsson, Kristian Gonzalez, Jenny Strandberg, Zeynep Sahin, Mikael Andersson
    Designer: Samuel Forsström
    Art Assistant: Agneta Fromell
    Planner: Åsa Källström
    Project Manager: Linda Woxneborn
    Event Project Manager: Jonas Larsson
    Digital Strategy: Henrik Olsson
    UX Strategy & Conceptual Design: Andreas Folkestad
    Mobile Development: Thomas Sempf, Rodrigo Vives
    Production Manager: Lina Rundgren
    Solution Architect: Mikael Högberg
    Infrastructure: Magnus Lindvall
    Film: Linda Engström, Carl Johan Engberg & Jens Lorensson
    Workshop facilitator: Christer Hedberg
    Client Director: Peter Johansson

    LYNK & CO
    Senior Vice President: Alain Visser
    Marketing Director: Linda Hugestrand
    Chief Digital Officer: David Green
    Senior Manager, Brand Strategy & Marketing: Andreas Kåreby
    Product PR Executive: Ola Norberg
    Project Manager launch event: Martin Klövmark

  • 19/10/2016

    Zombie invasion prank for Liseberg

    This Friday is the premier of Halloween at Liseberg. To get some PR for the Halloween season and the amusement park’s haunted house (with focus on this year’s newest addition – Zombie), we performed a zombie prank together with influencer Jockiboi. We released four zombies from Liseberg into his home and scared his girlfriend Jonna.

    Both Jockiboi and Jonna are YouTubers with fan bases that are the exact target audience that Liseberg wants to reach out to: kids and young people.

    24 hours after the clip was published on YouTube, the number of views were up to 280 000. Through the channels YouTube and Instagram, we managed to reach out to over a million kids, something that would have been expensive in bought media.

    Watch what happened above. Both Jockiboi and Jonna also posted about the zombie prank on Instagram. 

    Are you interested in talking about influencers and how you can use them for your brand? Contact Annie Lundgren

  • 27/09/2016

    We’re strengthening to meet increasing demand

    We’re continuing to grow with existing and new assignments to meet the increasing demand, both in Sweden and abroad.

    Increasingly complex and integrated challenges demand great strategic skills and real creative height. To stay one step ahead, we’re always looking for new talents. We’re also expanding our collaboration with specialists so that we’re always able to take overall responsibility, and make sure out clients get the maximum benefit and impact of their investments.

    Both we and our clients see the results when we’re really creative already in the strategic work, including how we work in new ways with PR, social media and other channels.

    We have recruited nine new brilliant employees and we’re planning further reinforcements, focusing on strategic competence.

    New employees
    Linda Woxneborn, Account Manager
    Anna Feeney, Art Director
    Sara Josefsson, Film/Storytelling
    Tommy Carlsson, Planning/Strategy
    Jens Flensburg, Account Manager
    Anna Lotto, Production Manager
    Mats Johansson, Systems developer
    Alexander Skoglund, Art Director
    Sandra Bondesson, Copywriter

    Henrik Segergren
    CEO

     

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