• 20/10/2016

    Stendahls in global launch of new car brand – agency for new LYNK & CO

    As strategic and creative global agency Stendahls is helping to launch the new car brand LYNK & CO. “There is nothing conventional about this car brand. Even the name, LYNK & CO, signals something else – a brand that is built on cooperation, connectivity and community. So you can say that the name LYNK & CO is the starting point for how we define and communicate this new, innovative brand and its unique offering. It’s going to be great to finally launch,” says Peter Johansson, Client Director at Stendahls.

    In spring 2016 Stendahls was chosen for the global launch of Geely-owned LYNK & CO, a new car brand that is being launched globally at the launch event in Berlin today. This new-thinking brand wants to reshape the entire automotive industry with a new business model and with cars and services created for the new, open and connected world we live in today. In close collaboration with the client, Stendahls developed the identity of the new brand within months, while at the same time building up a dedicated team of about twenty people at the agency.

    Stendahls took the lead in research, planning and strategy in close cooperation with the client’s team, led by Alain Visser and his vision of change, based on insights and experiences from the industry. The agency developed the brand identity, visual expression, direction for photo and film, and worked with the press- and launch events, digital services and concept development of the share-functionality, which is an important part of the PR message.

    “There’s a lot of room for change and conventions to challenge in the automotive industry. The world has evolved, but in many ways the industry has remained the same. Our challenge has been to find a way to not only bring a new product to the automotive world, but to create a challenger with the goal of turning the industry upside down. Questioning how we use cars and move in the cities, at a time of rapid urbanization. It requires a change not only in infrastructure and the products and services we create, but above all a change in people’s mindset – to influence people’s behavior and create an openness to, for example, sharing a car, just as we share experiences and apartments today. It is also part of the brand’s DNA to initiate new collaborations through CO:labs, which will be a part of the brand’s way of working. LYNK & CO’s open connectivity platform makes it possible to develop new digital services like we have done, for example, with the built-in share button that enables a more resource-smart way to own and use cars,” says Ylva Nestmark, Creative Director at Stendahls.

    LYNK & CO is focusing more on the overall experience and the society we live in, than just on the product itself. The offer is about a simpler and more limitless mobility, whether it is by car or something else ahead. Adapted for the sharing economy, where people expect access to everything at the touch of a button.

    The LYNK & CO share-button. Concept development Stendahls, film by Stendahls Film Studios.

    Brand film: Concept: Stendahls, production Adamsky and director Fredrik Etoall

    Stendahls has chosen to work with Mr Smith, Jung Relations, Adamsky and Revolve. Dentsu in Shanghai handles the communication in China.

    Peter Johansson, Client Director & Partner, Stendahls
    +46 (0) 708 24 15 32

    Stendahls team
    Creative Director: Ylva Nestmark
    Creatives: Anna Feeney, Henrik Gustavsson, Staffan Danielsson, Kristian Gonzalez, Jenny Strandberg
    Designer: Samuel Forsström
    Art Assistant: Agneta Fromell
    Planner: Åsa Källström
    Project Manager: Linda Woxneborn
    Event Project Manager: Jonas Larsson
    Digital Strategy: Henrik Olsson
    UX Strategy & Conceptual Design: Andreas Folkestad
    Mobile Development: Thomas Sempf, Rodrigo Vives
    Production Manager: Lina Rundgren
    Solution Architect: Mikael Högberg
    Infrastructure: Magnus Lindvall
    Film: Linda Engström, Carl Johan Engberg & Jens Lorensson
    Workshop facilitator: Christer Hedberg
    Client Director: Peter Johansson

    LYNK & CO
    Senior Vice President: Alain Visser
    Marketing Director: Linda Hugestrand
    Chief Digital Officer: David Green
    Senior Manager, Brand Strategy & Marketing: Andreas Kåreby
    Product PR Executive: Ola Norberg
    Project Manager launch event: Martin Klövmark

  • 19/10/2016

    Zombie invasion prank for Liseberg

    This Friday is the premier of Halloween at Liseberg. To get some PR for the Halloween season and the amusement park’s haunted house (with focus on this year’s newest addition – Zombie), we performed a zombie prank together with influencer Jockiboi. We released four zombies from Liseberg into his home and scared his girlfriend Jonna.

    Both Jockiboi and Jonna are YouTubers with fan bases that are the exact target audience that Liseberg wants to reach out to: kids and young people.

    24 hours after the clip was published on YouTube, the number of views were up to 280 000. Through the channels YouTube and Instagram, we managed to reach out to over a million kids, something that would have been expensive in bought media.

    Watch what happened above. Both Jockiboi and Jonna also posted about the zombie prank on Instagram. 

    Are you interested in talking about influencers and how you can use them for your brand? Contact Annie Lundgren

  • 27/09/2016

    We’re strengthening to meet increasing demand

    We’re continuing to grow with existing and new assignments to meet the increasing demand, both in Sweden and abroad.

    Increasingly complex and integrated challenges demand great strategic skills and real creative height. To stay one step ahead, we’re always looking for new talents. We’re also expanding our collaboration with specialists so that we’re always able to take overall responsibility, and make sure out clients get the maximum benefit and impact of their investments.

    Both we and our clients see the results when we’re really creative already in the strategic work, including how we work in new ways with PR, social media and other channels.

    We have recruited nine new brilliant employees and we’re planning further reinforcements, focusing on strategic competence.

    New employees
    Linda Woxneborn, Account Manager
    Anna Feeney, Art Director
    Sara Josefsson, Film/Storytelling
    Tommy Carlsson, Planning/Strategy
    Jens Flensburg, Account Manager
    Anna Lotto, Production Manager
    Mats Johansson, Systems developer
    Alexander Skoglund, Art Director
    Sandra Bondesson, Copywriter

    Henrik Segergren


  • 26/09/2016

    All new sites for Volvo Construction Equipment launched

    Last Thursday marked the launch of the final new site for Volvo Construction Equipment. This means that since the project started in 2015, Stendahls has launched 122 sites in 32 different languages.

    Using Sitecore and our in-house developed Product Information Management, as well as Volvo Group’s design Digital One Volvo, the team at Stendahls started constructing and populating the sites in June 2015. Following months of gathering content, the first site was launched on January 25 2016.

    The sites have been launched per region, and first up was Asia, with North and South America second. Now, wherever Volvo is, there’s a site built by Stendahls. This has resulted in enormous trust from Volvo.

    "Stendahls were appointed to deliver everything from platform build and hosting to the finished master site, roll-out and ongoing maintenance. The result is an accessible and high-performing distributed web platform with PIM integration and translation management – a platform that balances the need for global efficiency with the requirements for local adaptations, additions and campaign management", says Eva Bärnheim, Global Project Manager Digital Marketing at Volvo Construction Equipment, in her post at LinkedIn

    Number of sites: 122
    Number of languages: 32, including right-to-left
    Regions: Asia, Europe, Africa, North and South America, Oceania

    The team at Stendahls

    Mikael Högberg
    Jonas Hamnered
    Andreas Engström
    Mats Johansson
    Thomas Johansson
    Axel Hermansson
    Boris Estrada
    Magnus Lindvall
    John Lundebro
    Niklas Borg
    Caroline Bryngelson
    Robin Hermansson
    Erik Toresson
    Fredrik Adlemo
    Henrik Hermansson
    Henrik Olsson

  • 14/09/2016

    Our new ad for Blomsterlandet

    Our first ad out this fall is our latest for Blomsterlandet. 

    Photographer: Jonny Lindh
    Stylist: Sabina Sung

  • 13/09/2016

    Nominated for the Swedish Design Awards

    We are very pleased about our nomination for the Swedish Design Awards and the photos produced for Volvo Trucks during Spring 2015! Photographer Magnus Pajnert and the team from Stendahls travelled around the world and met with Volvo Trucks customers, documenting their daily challenges.

    The photos have been nominated in the FOTO category and voting is open September 12 - 18. Vote here.

  • 27/06/2016

    Kids aged 5-9 wanted for commercial

    Do you know Sweden’s most charming little rascal?

    We’re looking for a charismatic kid for the starring role in a commercial. The role requires the ability to take directions, handle script and lines, as well as being comfortable in front of a camera.

    We want the kid to have a charming appeal, be fearless and social. A mischievous persona is a plus.

    The dialogue will be in Swedish, but we’re looking for kids of all backgrounds, age 5-9. Payment will be provided.

    When? Filming will take place over 2-3 days during week 34 (August).

    Contact for more information

  • 03/06/2016

    We're looking for a production manager!

    We’re looking for an skilled production manager, with a broad experience from different types of projects and channels, ranging from film/motion to event and digital and social campaigns. You’ll be working closely with a project manager and account director, running many different kinds of projects and productions for a Swedish client. You’re right at home creating time plans, budgets and following up ongoing projects with clients - and you make things happen! You will also be running your own projects.

    We’re collaborating with Inhouse in this recruiting process, and therefore ask you to submit your application with CV to

    We’d love to have you installed in August, right after the vacation period.

  • 30/05/2016

    David and Kakan challenge the myths about Gothenburg

    Today is the premiere of Typiskt Göteborg, a web TV series in four parts, where David Sundin and Kakan Hermansson challenge the idea of what is typical for Gothenburg. Every episode is based on a classic image of Gothenburg, and the duo takes it from there and experiences the city in their own way.

    The web series Typiskt Göteborg is the foundation of Göteborg & Co:s summer campaign. The series is led by comedian David Sundin and Kakan Hermansson, who barely had met before shooting the show. Now, they’re a tightly knit duo. During the course of the series, you’ll be able to follow David and Kakan as they experience the city in their own way, and challenge the image of Gothenburg. They will take on a couple of classic themes and from there, they widen the image of what the city has to offer – both the things you associate with Gothenburg, but also things easily missed by visitors. It’s an entertaining journey that stretches over four episodes, all characterized by lots of humour and warmth.

    “This is an exciting and new approach which also goes well with our digital strategy. We’ve let go of a lot of the control that you usually have in a traditional campaign, letting the hosts control the show with their personalities. It goes very well with the personality of Gothenburg, which is very open and inclusive” says Camilla Nyman, CEO at Göteborg & Co.

    The agency behind the series is Stendahls. The production company is Nexiko.

    “The challenge of marketing a destination is that there is so much to say and to show, that it’s often hard to reach the entire target group and still be on point. But with this format, we can do just that”, says Andreas Gunberg, Key Account Manager at Stendahls. “David and Kakan have been allowed to do their thing during the taping of the show, and it made the result more real in a way that is difficult to achieve in similar advertising productions. I think it will show when you watch the series”.

    This positive view of the taping of the show is confirmed by the duo:

    “Despite early mornings and late evenings, we laughed our way through it. And I think it shows that we genuinely had fun. We never wanted it to end”, says David Sundin.

    Kakan Hermansson continues:

    “I think the most fun was when we took over the fish auction and I managed to charm 80-year-old fishermen, who were really difficult to approach. Or when I forced David to ride the foulest ride at Liseberg. That had something.”

    The first episode of Typiskt Göteborg premiers today, Monday 30/5, and then another episode will be released once a week during a course of four weeks. Stendahls and Nexiko created both series and campaign at the request of Göteborg & Co, Liseberg and Universeum.

    Typiskt Göteborg can be viewed at


    For more information and questions, contact:

    Andreas Gunberg, Key Account Manager,
    0708 963 646 ,

    Stefan Gadd, Press
    Göteborg & Co
    031 - 368 40 30,

  • 19/05/2016

    Creative and copywriter

    Stendahls is now looking for an ambitious creative who’s into innovative, conceptual, big thinking.

    You’re passionate about your work, ambitious, and keen to show what we can achieve together – with the help of creativity and the latest thinking on how communication actually works. Starting out with a channel-independent approach, you can work with both digital and traditional channels, and with PR, events and much more. You know what we mean. As well as a talented creative, you must also be a skilled copywriter.

    Stendahls is thriving, and we’ve recently secured several new clients. You’ll be working with some of our largest and most exciting brands.

    Welcome to Stendahls.

    Apply at