Blog

  • 17/03/2017

    Launch of a new car brand in a world that doesn't need yet another car

    As strategic and creative global agency Stendahls launched the new car brand LYNK & CO. “There is nothing conventional about this car brand. Even the name, LYNK & CO, signals something else – a brand that is built on cooperation, connectivity and community. So you can say that the name LYNK & CO is the starting point for how we define and communicate this new, innovative brand and its unique offering” says Peter Johansson, Client Director at Stendahls.

    Casefilm for LYNK & CO, produced by Stendahls Film Studios

    How do you create worldwide buzz for a new car brand, with zero media spend? In spring 2016 Stendahls was chosen for the global launch of Geely-owned car brand LYNK & CO. This new-thinking brand, launched in October 2016, wants to reshape the entire automotive industry with a new business model and with cars and services created for the new, open and connected world we live in today. In close collaboration with the client, Stendahls developed the identity of the new brand within months, while at the same time building up a dedicated team of about twenty people at the agency.

    Stendahls took the lead in research, planning and strategy in close cooperation with the client’s team, led by Alain Visser and his vision of change, based on insights and experiences from the industry. The agency developed the brand identity, visual expression, direction for photo and film, and worked with the press- and launch events, digital services and concept development of the share-functionality, which is an important part of the PR message.

    Our LYNK & CO team

    “There’s a lot of room for change and conventions to challenge in the automotive industry. The world has evolved, but in many ways the industry has remained the same. Our challenge has been to find a way to not only bring a new product to the automotive world, but to create a challenger with the goal of turning the industry upside down. Questioning how we use cars and move in the cities, at a time of rapid urbanization. It requires a change not only in infrastructure and the products and services we create, but above all a change in people’s mindset – to influence people’s behavior and create an openness to, for example, sharing a car, just as we share experiences and apartments today. It is also part of the brand’s DNA to initiate new collaborations through CO:labs, which will be a part of the brand’s way of working. LYNK & CO’s open connectivity platform makes it possible to develop new digital services like we have done, for example, with the built-in share button that enables a more resource-smart way to own and use cars,” says Ylva Nestmark, Creative Director at Stendahls.

    The LYNK & CO share button. Film by Stendahls Film Studios.

    LYNK & CO is focusing more on the overall experience and the society we live in, than just on the product itself. The offer is about a simpler and more limitless mobility, whether it is by car or something else ahead. Adapted for the sharing economy, where people expect access to everything at the touch of a button.

    Brand film. Concept Stendahls, production Adamsky and director Fredrik Etoall

    We collaborated with Mr Smith, Jung Relations, Adamsky and Revolve. Dentsu in Shanghai handles the communication in China.

    Contact
    Peter Johansson, Client Director & Partner, Stendahls
    +46 (0) 708 24 15 32

  • 14/03/2017

    On Running selects Stendahls

    Swiss brand On Running has decided to collaborate with Stendahls, with the purpose of introducing their unique running shoes to the Swedish market.

    - On Running has quickly established themselves as one of the most innovative brands globally within running. It’s going to be very exciting to be part of their journey onto the Swedish market, says Annie Lundgren, PR Manager at Stendahls.

    Sportmanship sell, market and distribute several of the biggest brands in fashion and lifestyle on the Nordic market, for example Henri Lloyd, Dolomite, Völkl, Marker and Dalbello. Sportmanship AB also operates its own brand Berkeley. It’s now official that they have chosen Stendahls as their partner for introducing On Running to the Swedish market.

    The collaboration includes ongoing strategic digital PR.

    Want to know how we work with PR at Stendahls? Contact Annie Lundgren

  • 08/03/2017

    Stendahls wins Sitecore Experience Award

    Together with our client Volvo Construction Equipment we won the prize for Best Marketing Agility in the Sitecore Experience Awards.

    During last year Stendahls created and launched 122 websites for Volvo CE, and it is this ambitious project that is now being acknowledged. 

    The price for Best Marketing Agility is presented with the motivation: “The Volvo Construction Equipment’s website displayed a commitment to innovative thinking that sets it apart from all others.”

    The successful project has resulted in a concept and design that deliver a premium brand experience and consistent global marketing message. The enriched design and user experience for customers has resulted in a 100% increase in lead generation per site visit and led to record high number of enquiries and requests for quotes.

    Furthermore, the solution is an engineering masterpiece that manages 370 000 content items in 35 languages for 150+ editors working globally, enabling Volvo CE to spend more effort on their marketing and less on keeping their product information up to date.

    To read more about our work with Volvo CE, click here.
    To read Volvo CE’s press release click here.

  • 22/02/2017

    ESS Group selects Stendahls

    Hotel and restaurant group ESS Group has chosen Stendahls for strategic digital PR and Influencer Marketing.

    ESS Group has created and today operates several unique and personal brands in the hotel and restaurant business, from Ystad in the south to Funäsdalen in the north. Every project is based on destination development and a strong commitment from owners, with a goal to create experiences beyond the ordinary.

    This collaboration with Stendahls includes continuous digital PR and influencer marketing for every brand within ESS Group. Focus will be on the spectacular hotel The Steam Hotel which opens in Västerås in August 2017.

    Have any questions on how we work with PR at Stendahls? Contact Annie Lundgren.

  • 22/02/2017

    We're looking for an Art Director

    With focus on international projects, we’re looking for an Art Director with at least four years experience of working with larger clients. Stendahls delivers internal and external campaigns, as well as activities and content across all channels – film, photo, PR driven activities, digital service innovation etc. As an Art Director and creative at Stendahls, we want you to be able to contribute in all these areas, for both B2B and B2C clients.

    You're welcome to apply by sending us your portfolio and CV to job@stendahls.se

  • 03/02/2017

    Updated wheel app for Volvo Cars

    Recently, the app Volvo Wheels received a major update. The app, created by Stendahls, has been re-designed and simplified.

    The Volvo Cars Wheel app lets you test Volvo’s wheels on different car models. By choosing a model, you’ll get a list of available wheels and can compare how these look on the car. The new version of the app contains both summer and winter wheels, new models and a design touch that matches Volvo’s brand.

    Volvo Wheels, designed in six different languages, is available for both iPad and iPhone. The app also allows you to share your choice of wheels on Facebook.

    » Download on AppStore

  • 31/01/2017

    Mikael Högberg – awarded Sitecore Technology MVP

    We’re very happy to announce that, for the fifth year running, our CTO Mikael Högberg has been named a Sitecore Technology MVP (Most Valuable Professional).

    Based on his involvement in the Sitecore community, both online and offline, Mikael has been awarded the Sitecore Most Valuable Professional Technologist Award. This award is handed out every year to a select group within the Sitecore community.

    Mikael has been a speaker at several Sitecore meetings, participated in workshops with Sitecore’s own developers and contributed with a lot of improvements to the product. He has worked with developing medium and large Internet applications. Today, he is primarily a developer in Microsoft.NET. His focus is on creating reliable, scalable, secure and high-performance web solutions.

    » Read press release from Sitecore

     

  • 16/12/2016

    Campaign for Länsförsäkringar: For everyone who will one day take over the world

    We are proud to launch “För alla” (“For everyone”), a campaign created by Stendahls for the well-known Swedish insurance company, Länsförsäkringar Göteborg och Bohuslän. The campaign highlights the work Länsförsäkringar Göteborg och Bohuslän and their partners do to help give all children the best opportunities in life.

    “Many young people are worried about the future. Together, we need to get them to believe in themselves and overcome their fears. We need to support those who are going to take over the world!”, says Helena Wallskog, head of marketing communication at Länsförsäkringar Göteborg och Bohuslän.

    Länsförsäkringar have been engaged in extensive sustainability work in the regions of Gothenburg and Bohuslän in the West of Sweden for a number of years. This work involves encouraging children from different age groups and different backgrounds to overcome their fears and boost their self-esteem.

    Together with Läxhjälpen (a non-profit organisation that helps young people who are having problems passing their exams), Bris (the children's rights organisation) and Friends (a charity dedicated to the prevention of bullying) and others, Länsförsäkringar Göteborg och Bohuslän is involved in several projects designed to help all children enjoy a better start in life. The goals of these projects include, ensuring young people get the support they need to get better grades, stopping bullying and exclusion and creating a safer everyday life for young children and teenagers – both at school and at home.

    “We recently conducted a nation-wide web survey which showed that as many as 35 % of children do not have anyone to support them in their school work. It also showed that almost a third don’t believe they can reach their dreams and become what they want. Those are terrifying numbers!”, says head of marketing communication at Länsförsäkringar Göteborg och Bohuslän, Helena Wallskog.

    The “För alla” campaign was launched in December 2016 and contains billboards, web, digital PR, TV and cinema.

    Länsförsäkringar Göteborg och Bohuslän have previously won awards for their work and have also been recognised for Fulfiltret – the world’s first app against cyber bullying, which they created together with Stendahls.

    » Visit the campaign site

     

  • 25/11/2016

    Film for Julstaden Göteborg

    Christmas is finally around the corner! Time to decorate, clean the house, shop for the perfect tree, wrap presents, make toffee, untangle the Christmas lights, break out the Christmas sweater and so on… Or you could just skip all that, travel to Gothenburg and take it easy instead.

    Most people can relate to feeling stressed around Christmas. And this insight is what became our film idea. The campaign is based on every “must”, and offers a calmer option during the Christmas season – Gothenburg.

    The film is part of the Christmas campaign we’ve produced together with Göteborg & Co and Liseberg.

  • 28/10/2016

    Film for Stadsbiblioteket Göteborg

    In spring 2016, Stendahls got the task of helping Stadsbiblioteket Gothenburg, one of the city’s public libraries, with letting parents know how important it is to read aloud to their children. The task included developing a communicative idea and script, and then produce a film.

    Research shows that it has a great effect on children’s vocabulary and ability to do well in school if a guardian reads aloud to them when they’re three to six years old. The effects are also clear many years later, for example how well they do in high school.

    The film is part of a larger effort called “Göteborg – staden där vi laser för våra barn” (Gothenburg – the city where we read to our kids), and refers to a socially sustainable and equal Gothenburg.

    In the film, we meet Amy, six years old. In a fun and playful way, she inspires parents with small children, ages three to six, to real aloud to their kids and focuses on why it’s important to read together.

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