Campaign for Stena Recycling
Låt Pappret Leva is a campaign for Stena Recycling which aims to make Stena more known for their paper recycling. The campaign is currently running in Sweden and will soon expand to the rest of the Nordic countries, as well as Poland.
Stena Recycling recently bought IL Recycling, which deals in paper recycling and curb-side collection. Together they’ll become stronger on many levels and a more complete recycling company, both in terms of geography and competence.
Media: Daily press, trade press, digital media