So the question isn’t “How do we prepare?” anymore.
It’s “Are we actually compliant?”
And “What happens if we’re not?”
For brands with digital customer touchpoints, accessibility is more than just a legal requirement. It creates more sustainable and robust solutions that will strengthen the brand and improve performance, reduce maintenance costs, expand market reach, and deliver measurable ROI through better user experiences that work for everyone.
Because when accessibility is embedded in your digital foundations, everyone benefits: your users, your business, and your brand.
The EAA enforces accessibility standards for both digital and physical products. That includes:
These services must be usable by everyone, regardless of ability, with features that make it possible to interact via sight, hearing or touch. For digital services, this means supporting interaction with assistive technology like screen readers or braille keyboards.
Even though the deadline has passed, many organisations are still trying to figure things out. Some rushed to meet minimum requirements. Others aren’t sure if their updates go far enough. And some – understandably – are just now realising the scope of the law.
Here’s the good news: it’s never too late to take meaningful action.
“Accessibility isn’t an extra feature. It’s part of great UX.”
- Simplifies complex journeys
- Helps users complete tasks faster
- Makes your product easier to scale
- Aligns with your brand values
Think of this as your post-deadline health check. Use assistive technologies like screen readers and keyboard-only navigation to test your digital touchpoints. Look for real-world gaps – not just checkbox items.
Accessibility isn’t just a dev or UX issue. Designers, product owners, content editors, and QA all need to be in the loop. Everyone owns a piece of the user experience.
If you’ve relied on quick fixes like AI accessibility overlays, now’s the time to reassess. Regulatory bodies across the EU have been clear: overlays don’t count. Your service must be accessible without them.
Start where it matters most: high-traffic pages, transactional flows, and navigation. Even small changes (like improving keyboard focus or alt text) can make a big difference.
Meeting the law is step one. But building inclusive services that work for everyone is what sets forward-thinking brands apart. It’s good business – and simply the right thing to do.
We’ve packaged these actions into a printable checklist, perfect for reviewing internally or planning your next steps.
True accessibility isn’t a one-time checklist. It’s an ongoing mindset. Laws like the EAA are pushing companies to do better – but they’re also creating opportunities to improve usability, customer satisfaction, and brand trust.
And when done right, accessibility benefits everyone – not just those with disabilities.
Whether you're catching up or levelling up, we’re here to help.
Reach out to Sara Lerén, our Accessibility Director.
She works with organisations across Sweden and the EU to turn compliance into better experiences for all.