Public relations and talk-value
Create connections (not just broadcasts)
Most people misunderstand the benefits of PR and social media. For us, PR and social media are about engaging our audiences, joining their conversations and above all, being genuine.
We know that when you get it right the rewards are endless. Now with our digital eco system, it's all about relationship driving rather than power driving. You can't buy friends anymore you have to deserve them, by creating connections not just broadcasts. PR, marketing, social media and technology are inextricably bound and constantly evolving. Today a brand needs to fly without massive media budgets. In fact we believe that every brand is its own media house - when all touchpoints are covered.
Advertising is the tax you pay for not being awesome that’s what Robert Stephens said.