Strategy and communication concept
For healthier babies
Neoventa is an innovative Swedish medical device company that provides fetal monitoring solutions and services based on the unique STAN method – traditional CTG monitoring combined with ST analysis of the fetus’s EKG. The analysis tool allows midwives and doctors to keep an eye on the fetus’s health – every minute during childbirth. This makes natural birth a safe option for more mothers – and ensures that more babies are born healthy.
To help Neoventa strengthen their market position, we did a comprehensive analysis of their current situation. The insights we gained laid the foundation for our communication strategy. We then developed a new communication concept to accompany the launch of their new machine, STAN S41. The theme, "For healthier babies," clearly expressed Neoventa's mission with a new tonality that, in combination with original photography of babies, mothers and midwives, truly distinguishes Neoventa from their competitors. As part of our work, we also refreshed their graphic profile.
Proud representatives from Neoventa welcomed visitors to the new stand at the European Congress on Intrapartum Care (ECIC) trade fair. Their seminars, which in the past had attracted only around 100 people, now attracted nearly 500.
Here are some examples of how the communication concept has been implemented.
Photographer: Andreas Lind