House insurance campaign
Check your insurance during prime time
Many believe that checking your house insurance is complicated and something that takes a long time. And why deal with that when you can relax and watch television instead? Sound familiar?
To get people to take the step and call Länsförsäkringar, we created the campaign ”För dig som hellre kollar på annat än din villaförsäkring.” (“If you’d rather check out something else than your house insurance”)
At our suggestion, Länsförsäkringar have kept their phone lines open until 10 p.m. during a period of time. So when dinner has been cleared off the table, the kids have gone to bed and the laundry’s been folded, you can call and get a price suggestion on Länsförsäkringar’s home insurance for villas. It only takes about five minutes, so you can still catch an episode or two of your favourite TV show. Not too bad, eh?
The campaign consists of films on play channels, radio spots, ads and social media posts.
Films were made together with production company Is This It
Ad in Göteborgs-Posten