Hope you’ve got shitIdroppedmyphoneinthetoilet insurance?
With a new insurance name, and both print ads and digital communication, we’re helping Länsförsäkringar Göteborg och Bohuslän get more students to sign up for home insurance.
To make the offer for students clear, we renamed the insurance Hem & Prylar Student, and print ads, Facebook posts, banners etc. brought up tiny accidents that happen easily every day. For example, dropping your phone in the toilet because you had to check Instagram, or spilling coffee all over your computer while studying for finals late at night.
It soon became clear that the message was highly recognizable and hit right on target. The Facebook posts quickly spread as people tagged their unluckier friends who obviously had the misfortune of dropping their phone in an undesirable place…