As a consumer, it can be difficult to understand what deal suits you the best, and the energy market is a complex thing. We wanted to create an easy way to choose and sign the right electricity contract in no more than a minute.
We went from a complicated form with a lot of choices, to a simple guide. And using the customer’s home address, we could identify existing conditions.
Online sales have increased by 100% since the launch of Minutväljaren.