Sioo:x is a really great product. But watching it in action is not exactly super… eventful. Therefore, to prove the benefits of the product, we decided to make “The World’s Most Boring Billboard”.
First we bought the media space on a billboard outside a large shopping center in Malmö, Sweden. Then we used Sioo:x treated wooden boards to build our boring outdoor ad, with its equally boring message.
And that’s pretty much it. Apart from the fact that we’re going to leave it there for twelve years. For real.