Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between lovesick singles, the user is presented with different trees that each have their own profiles. Once matched with a tree, it becomes apparent they don’t speak any human languages. Instead, trees such as California Redwood (bragging about its size), and The Ol’ Pine (sharing mindfulness quotes) only respond with emojis relating to forestry and flowers.
Apart from the obvious humoristic flirt towards the world of online dating, Timber gives attention to Husqvarna Chainsaw Academy, an online resource aimed at responsible forestry.
After a pitch late last year, Stendahls won the global Social Media account for Husqvarna Forest and Garden, and Timber is the first achievement to be launched by the team.
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Published 22. June 2020