Webinar
4 September, 12:00 – 12:45 CET
Three months on from Cannes, Client Director Karin Hedberg and Creative Director Oliver Rogers share insights from the Riviera — and from working on one of this year’s most celebrated Swedish campaigns.
In this 45-minute lunch webinar, they’ll explore what makes creative work land today, reflect on why emotion still wins over perfection, and talk about the lessons they’re carrying forward into new briefs.
You’ll get clear takeaways on:
- What separates the winning ideas from the rest
- How emotional storytelling is evolving
- How strong ideas come from strong collaboration
- AI can’t cry – why that matters for creative work
