We’ve all experienced it. Standing in the store or scrolling online, not entirely sure what to pick, but somehow one brand comes to mind first. That’s mental availability at work. And in a world where most decisions happen on autopilot, it matters more than ever.
Some brands earn that mental shortcut. They’re not just recognised — they’re remembered without effort. So how do you give your brand that kind of staying power?
On December 5, our Art Director Klas Andrén is hosting a breakfast seminar about branding that lasts and how you design for the subconscious.
You'll learn:
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Why creativity isn't a nice-to-have. It's the reason people care.
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Why your brain makes most decisions before you even realise there's a choice.
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Why most thinking isn’t thinking. It’s reacting.
It’s what helps brands get chosen, remembered, and talked about.
When: December 5, 08:30– 09:45
Where: Vasagatan 7, Gothenburg
What: Free breakfast & seminar
The talk will be held in English. Seats are limited, so make sure to register in time.
