How we created the new e–commerce web site for Haglöfs

Haglöfs is a Swedish outdoor equipment company that specialises in providing products for people who invest in an active outdoor lifestyle. Haglöfs products are characterised by world–leading qaulity, fit and function – Outstanding Outdoor Equipment.

– Haglöfs is one of the dominant and most innovative brands in the global outdoor market. High class distribution channels, deliveries and service are reallly important, and this is where the web plays a huge role, says Anna–Maria Ölander, Project Manager at Stendahls.

The new web site has been specially designed to strenghten the Haglöfs brand, inspire the intended target group and increase product sales.

The client wanted to create a global and uniform concept for their new web site that would work in all markets. This was something we were confident of delivering thanks to the experience and competence we have gained from helping other clients successfully overcome similar challenges. By listening to well prepared target group analysis and focusing on the user experience, we can now confidently launch a concept and design that contains a strategic balance between inspiring content and product.

Visit the new Haglöfs site

Published 12. February 2015