New campaign for Länsförsäkringar Göteborg och Bohuslän

The irreplaceable – how do you compensate for a broken dream?


In our latest campaign for Länsförsäkringar Göteborg och Bohuslän, the focus is placed on prevention. While many things can be prevented or compensated for, what about the intangible and irreplaceable aspects of life?

“You can easily replace a broken propeller, but you can’t compensate for a family’s ruined vacation or mend the dreams that never got to be realized. However, there is a lot that can be done to prevent these things from happening in the first place”, says Michael Schultz, copywriter at Stendahls.

Check out the campaign below.

Published 8. February 2024