The Isolated Cinema

Göteborg Film Festival 2021 will be anything but ordinary. No crowds, no parties, no packed out cinemas. This year’s focus, Social Distances, will explore the new world in the light of the pandemic. What does the motion picture mean when we’re completely isolated from everything else? To investigate, we open a completely new cinema. Right in the middle of the sea. Welcome to The Isolated Cinema. 


Results, after a week: 

Almost 500 articles from 45 countries, generating at least 3.4 billion media impressions (source: Meltwater). 

The Hollywood Reporter
Lonely Planet
Travel + Leisure
Fox News
The Telegraph
The Independent
+ many, many more. 

The campaign got a very high reach in Sweden, through basically every media. 

  • Over 8 500 applications (!) from all over the world, in one week! 
  • The trailer already has 440 000+ views on Youtube
  • It had a big reach in social media across the world as well.

The campaign will continue into phase 2 during the next three weeks, we’ll be back with the final results. 

Read more about the campaign on Göteborg Film Festival or contact Peter Johansson for the full story



Published 12. January 2021