‘For what matters’ was rolled out globally, during the first half of 2024 and the reception – internally as well as externally – was extremely gratifying, gathering external leads as well as internal understanding of the inevitable move away from fossil fuel dependency.
Paid social media was an important channel to drive both awareness, action and conversion. The campaign delivered exceptionally well and reached over 90% of the targeted audience while also performing on the set KPIs across the whole funnel. The campaign assets generated top performance in the upper funnel with high View Through Rate, reaching over 750,000 landscapers. More than 600 viewers actively engaged with the assets, commenting and sharing their stories while many more liked it.