How Länsförsäkringar helped teens hack their algorithms with music.

      Together with Länsförsäkringar Göteborg och Bohuslän, we created Detoxify, a song that helps teens make their social media algorithms kinder.

      Phone with Instagram grid next to Detoxify text: music to cleanse your feed

      A fight teenagers were never meant to take alone

      Teenagers don’t choose the toxic beauty ideals filling their feeds. Algorithms do. Expecting a lonely, vulnerable teenager to resist that pressure alone is not a fair fight.

      With more than a decade of commitment to teen mental health, Länsförsäkringar Göteborg och Bohuslän decided to step in.

      Don’t quit social media – hack it

      Telling teenagers to delete their apps wouldn’t help. Social media is where their friends, culture, and entertainment live. So we went upstream.

      What if we could change the algorithm itself?

      The result was Detoxify, a song that uses voice control to interact with social media. Commands woven into the lyrics guide the phone to search for and engage with positive content. A single play is enough to help turn a toxic feed into a kinder one.

      Spotify-style card showing Algorithm Cleansing Song preview playlist interface

      The impact

      Released on Spotify, Apple Music, and YouTube, the song quickly spread across TikTok and Instagram, right where it needed to live.

      01

      Over 15 million views across platforms

      02

      1.2 million potential detoxes in the first month alone

      03

      Open conversations about algorithms, beauty ideals, and self-image. 

      04

      Rolled out in schools and used by sports organizations

      Colorful close-up portrait with quote about hacking powerful algorithms from TrendWatching

      Detoxify is a reminder that teens need more than just good advice. They need fairer systems, and sometimes, a way to push back.

      Curious to try it yourself?

      Visit detoxify.se or listen on Spotify. 

      Let’s turn your brand into the one they talk about

      Karin Rödlix

      Agency Director

      More work