Volvo EX90 – Moments

      How do you launch a car in a way that emotionally resonates with a global audience beyond the automotive industry? The Volvo EX90 is Volvo Cars' flagship electric SUV – designed to be the safest Volvo car ever made. In creative collaboration with Volvo Cars, we created a campaign that builds upon the company’s brand promise to always put people first.

      Life is just a series of moments: happy moments, painful moments, defining moments. Moments we'll remember forever – and some we'd rather just forget.

       

      The new Volvo EX90 is designed to be the safest Volvo car ever made, equipped with a range of cameras and sensors that sees things human eyes might miss. In our latest creative collaboration with Volvo Cars, our mission was to humanise this groundbreaking safety technology, showing that sometimes in life it's the moments that never happen that matter the most.

      We tell our story in two versions of the same film. One from the human perspective, the other from the car’s perspective. An emotive reminder that everything Volvo Cars does starts with people.

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