Distinctiveness audit

Most brands want to be remembered. Few actually are. In today’s crowded world, distinctiveness is one of the strongest drivers in marketing. Yet, too many brands look and sound just like everyone else. That’s where our Distinctiveness audit comes in.

Two workers in hi-vis gear carrying Husqvarna equipment on tree-lined path

How distinct is your brand, really?

We help brands see themselves clearly, and stand out where it counts. Our Distinctiveness audit reviews your look, tone, and brand assets, then maps how you show up compared to your competition. The result? A tailored report with scores, insights, and clear steps to boost both consistency and impact.

What we review

Your brand, through an outside lens, with fresh eyes and proven tools.

We look at:

Visual identity: design, colors, typography, overall feel.
Brand tonality: voice, messaging, clarity.
Key brand assets: logos, tags, sonic branding, etc.
Competitive landscape: how you compare to others in your space.

What you get

Not just another brand report. A practical, interactive, insight-rich tool you can actually use.

A distinctiveness and consistency rating tailored to your brand.
A visual, clickable report – easy to share and explore.
A clear view of how you show up vs competitors.
Actionable recommendations to improve clarity, impact, and recognition.

Blurred person walking past wall covered with design sketches, wireframes, and colorful sticky notes

Why it matters

Standing out isn’t about shouting louder. It’s about showing up consistently, confidently, and in a way only your brand can. Whether you're rebranding, launching something new, or just want to sharpen what’s already there – a Distinctiveness Audit gives you the clarity to move forward with confidence.

Think you’re distinctive? Let’s test that.

Our audit shows what people really remember, and what they don’t.

Contact Karin Rödlix

A collaborative brand audit that fits your reality

Like everything we do, the audit process is collaborative. We work closely with your team to understand your world, align on what matters, and make sure the recommendations actually fit your brand.