Strategic design that exceeds your clients’ expectations

      Contact us

      Strategic design means designing with intent. It’s where creativity meets business goals — turning insight into digital experiences that drive real impact. We help you navigate complexity, make smarter decisions, and create the kind of work that makes users stay. And competitors sweat.

      Contact us
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      When experience is everything

      We’ve entered the age of high expectations. As users, we expect every digital experience to be seamless, fast, and genuinely useful. To create impact and drive success, the customer experience is key. It affects everything — from engagement and conversion to loyalty and long-term growth. But great experiences don’t just come from good design or clean code. Some of the most important decisions happen long before the first pixel is placed.

      Making sure great ideas don't become costly failures

      Successful innovation is about finding the right opportunities and knowing how to execute them. Studies show that a lot of innovation initiatives fail even before they have started, resulting in bad customer experiences and expensive misplaced investments.

      Make your digital investments count

      We help our clients to take control over their innovation and venture initiatives. By applying design thinking, creating clear business cases and following proven processes we make sure investments lead to business value by creating great experiences.

      Why should you work with us?

      Strategic approach

      We ensure we’re solving the right problems together with our customers

      Supporting your business goals

      We can reveal attractive areas of opportunity

      Iterations towards impact

      We develop, refine and pivot solutions into having true impact

      Contact Petter Blomqvist

      Our toolbox

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      Market analysis and business cases

      We analyse your market, assess the opportunity, and build a business case grounded in both user needs and commercial reality — so your next big idea doesn’t rely on guesswork.

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      UX methods

      The UX toolkit becomes powerful when creating strategy. It helps connect real user needs with business goals, using methods like customer journeys, opportunity mapping and impact mapping to spot the gaps worth solving.

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      Prototyping and testing

      We use prototyping to explore new business ideas early – testing what works and what doesn’t. By involving real users early on, we gather the kind of feedback that leads to better decisions, faster. This way, ideas aren’t just smart on paper, they’re built to work in the real world.

      Bring the brief. We'll bring the team.

      Petter Blomqvist

      Head of Commerce

      Get in touch with Petter Blomqvist, our Head of Commercial.

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