Strategy & Positioning

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      If you’re not clear on who you are or what you stand for, your audience fills in the blanks – or walks away. We help brands find their edge, define their role in the world, and turn positioning into the reason people choose you and keep choosing you.

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      When everything’s moving fast, clarity becomes the competitive edge

      A strong strategic foundation makes everything sharp. Decisions, communication, growth. But many brands struggle to define what really sets them apart, and how to express that in a way that feels consistent and meaningful. It’s not about slogans or vision statements. It’s about clarity for your team, your customers, and your future. And reading this means you're ahead of most. Let’s keep going.

      Not sure where to start? Let’s talk.

      Contact Karin Rödlix

      Contact Karin Rödlix

      Business Area Director

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      Commercial strategy

      We work across the commercial side of the business to make sure your strategy delivers. That means looking at the full picture — how your brand creates value, how it’s packaged, priced, distributed, and promoted, and how all of it connects back to what you stand for.

      Because when brand and business pull in the same direction, you don’t need to push as hard.

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      Brand positioning

      Whether you need to sharpen an existing brand or build one from scratch, we help you figure out:

      • What makes you different and why it matters
      • Who you’re for and who you’re not
      • How to express it in a way people actually remember

      A clear position doesn’t just help you stand out. It helps people understand why you’re worth choosing.

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      Communication strategy

      Strong brands don’t just show up. They show up right, with the right message, in the right channels, at the right time. We help you define how your brand communicates across campaigns, platforms, and markets.

      From key messaging and channel strategy to creative direction and internal alignment — all the pieces work together to keep your brand clear, confident, and connected wherever it appears.

      Not sure where to start? Let’s talk.

      Karin Rödlix

      Agency and Business Area Director

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