AI can’t cry – why being human in advertising still matters

An image with portraits of Karin Hedberg and Oliver Rogers

Some campaigns win awards. Some move people. The best ones do both.

Webinar

Three months on from Cannes, Client Director Karin Hedberg and Creative Director Oliver Rogers share insights from the Riviera — and from working on one of this year’s most celebrated Swedish campaigns.

In just 35 minutes, they unpack what makes creative work land today, why emotion still beats perfection, and the lessons they’re carrying into future briefs.

You’ll get clear takeaways on:

  • What separates the winning ideas from the rest
  • How emotional storytelling is evolving
  • How strong ideas come from strong collaboration
  • AI can’t cry – why that matters for creative work

Speakers

Karin Hedberg

Client Director

Oliver Rogers

Creative Director

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