AI has changed the rules of paid social. When everyone can reach the right people, what decides who gets chosen, remembered and talked about?
Join iO and Stendahls for a breakfast talk where we break down what has changed in paid media and how creativity have become the real competitive edge.
Be the thing the algorithm can't replace.
When distribution runs automatically, the edge moves to creative. The campaigns that cut through listen to the news cycle, spot the right moment, and turn it into content people actually want to share.
Paul Edlund, Senior Digital Specialist at iO, will break down what's actually changed inside the platforms. How AI-driven formats work, what marketers are getting wrong, and what needs to change in how you run campaigns.
Miranda Fredriksson, PR Strategist and Project Manager at Stendahls, will focus on the creative side. How to stay culturally relevant, build ideas that earn attention, and create content that spreads.
You’ll leave with a clearer picture of how media, creative and PR can work together as paid social changes.
When: August 28, 08:30–09:45
Where: Vasagatan 7, Gothenburg
What: Free breakfast & seminar
What you'll learn
- What makes content worth people’s attention
- How AI-driven campaign formats actually work
- Where performance is shaped today
- Practical examples of what’s working
Who is this for? You, if you:
- Work with paid social, content, PR, marketing or brand
- Want to create content people notice, remember and talk about
- Feel that performance has changed, but can’t fully explain why
- Want to understand what automation means for both media and creative day to day
This talk will be held in English.
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