March 20, 12:00–12:45
Webinar
Brands spent over $750 billion on advertising in 2023. Yet, only 6% of that was estimated to be effective. So, how do you cut through the noise and create communication that actually works?
Join Karin Rödlix, Head of Branding & Communication at Stendahls – part of iO, as she shares her perspective on what makes advertising resonate. Expect hands-on tips and real-world examples from brands that have leveraged creativity to create real business impact.
Because the ads we remember aren’t just seen—they’re felt. The brands we trust don’t chase trends—they commit. And the messages that stick? They do more than sell—they captivate.