The SEO to GEO shift: How to stay visible in AI search

When: October 1st, 12:00–12:45
Where: online

Search isn’t just about Google anymore. AI tools like ChatGPT, Perplexity, Claude and Google’s AI Overviews are changing how people discover information and make decisions.

That means your content needs to do more than just rank. It needs to show up where AI looks for answers.

But is your website actually ready for that?

In this 45-minute webinar, we'll explore the shift from traditional SEO to Generative Engine Optimization (GEO). GEO is about helping your content and brand appear in AI-generated results by aligning with how modern search tools collect and present information.

You'll also learn how to structure your content, prepare your site technically, and build credibility so AI tools trust and include your brand.

Jens leads the marketing optimization team at iO. With nearly a decade of experience in technical SEO and conversion strategy, he helps brands improve their online visibility. His current focus is on how AI reshapes search and what companies can do to stay ahead.

What you’ll learn

• What GEO is and how it complements SEO
• How to structure content for AI-driven tools like ChatGPT
• Practical steps to stay visible as AI search grows