Discover where AI creates real value in your customer journey — and where it becomes a costly mistake
In this on-demand webinar, Christofer Falkman shares practical tools, real examples, and lessons learned from AI projects across the entire customer journey, from first contact to creating brand advocates. You will see how to use AI to solve problems without creating new ones and why the most successful initiatives always start with clear business needs, not technology trends. This session will help you identify the opportunities worth pursuing, avoid costly pitfalls, and deliver solutions that achieve measurable results.