The CTRL+SHIFT 2026 playbook

      A strategic guide for decision-makers in marketing, brand, and digital to keep up with rising customer expectations.

      A woman's face in focus with a blurred, abstract motion effect surrounding her, creating a sense of movement and depth.

      Take CTRL of your 2026 strategy

      Are you prepared for the questions your board will raise about AI, customer experience, growth, and technology?

      This playbook helps you take CTRL of the big challenges coming your way, so you can make the right SHIFTS before the market forces you to.

      Download Playbook

      What's inside?

      • 4 strategic shifts your organisation needs to prioritise
      • Covering AI, CX, technology, marketing, and business operations
      • Reality checks to understand where you stand today
      • Practical roadmaps — from strategy to implementation
      • Real examples from organisations that have made the shift

      It’s time to make a SHIFT

      The gap between what customers expect and what companies deliver is widening. Not because companies are doing less. But because customer expectations are rising faster than most organisations can keep up. This playbook is designed to help senior leaders close that gap.

      Magazine titled

      Based on 20+ years helping 1,500+ brands across Europe, we give you guidance on how to:

      • Move from AI experimentation to measurable business impact
      • Transform scattered touchpoints into a seamless customer journey
      • Drive business growth instead of staying stuck in maintenance mode
      • Implement technology that works for you, not against you 

      "The most successful brands we work with at iO aren't trying to predict what customers will want in 2026. They're building processes, systems and cultures that can adapt to whatever customers want, whenever they want it."

      Pieter Janssens - CEO, iO

      Who is this playbook for?

      Senior leaders in marketing, digital, CX and tech who want a clear plan for 2026.

      Not sure where to start? Let's talk.

      Kaj Leissner

      Agency Director